Sims Superior Seating | Booth Seating

LEARN MORE - Latest News

SIMS SUPERIOR SEATING: A FAMILY TRADITION

Posted on
Charles and Kathryn Sims

Charles and Kathryn Sims

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the restaurant and hospitality industry since 1977. The goal of founders Charles and Kathryn Sims has always been…

“To provide the best value and unmatched quality over time. In fact, durability is an essential requirement, which is often ignored in mass-produced furniture. We strive to hold down cost and raise our quality standards to the utmost.”

Charles and Kathryn were not strangers to the restaurant furniture manufacturing industry. Kathryn’s father was the first genuine manufacturer of booth seating in Georgia. With a legacy of booth making traditions since 1947, Charles and Kathryn decided to start their own business in 1977. In a rented cotton warehouse, they employed many of the trusted folks in the industry to carry on the family booth making tradition.

“We wondered if the world would beat a path to our door if we made a better restaurant booth. It did. And we wondered if we located the plant in our hometown whether people could find it. They did. And we wondered if we could find the people to help make the business a continuing success. We did.” – Charles Sims

With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, welcome to the SIMS family! We look forward to learning about your upcoming projects and advising you on the exact customization needs that your work demands. Give us a call today at 800-729-9178.

OUTSOURCING YOUR KITCHEN – FUTURE RESTAURANTS

Posted on

 

IMG_0574According to the National Restaurant Association (NRA), American eating habits are shifting more towards “food away from home” (picking up from restaurants) rather than getting food at grocery stores. Hudson Riehle, Senior Vice President, Research & Knowledge Group for the NRA, says that 75% of restaurant industry traffic is off-premise. Whether a customer is ordering takeout or delivery, 75% of Americans are not consuming the food in the restaurant, but are consuming it elsewhere. Here are a 3 reasons why this trend is being seen today.

DOMESTIC DUTIES OUTSOURCED: If we are living in a society that outsources domestic duties such as cleaning, child care and transportation, why not the kitchen? By outsourcing the kitchen duties, more time is allowed to spend with your family or friends doing something you probably enjoy more.

PRESSURE LIFTED TO COOK HOME-COOKED MEALS: Unlike the past when many of us ate home-cooked meals 95% of the time, things have changed. Most families have dual-working parents, multiple extracurricular activities for the kids, extended education programs and more; and having the time to spend a few hours in the kitchen can be a difficult task. We have become busier than ever these days and it’s no surprise that few of us have the time to shop, prep and cook meals on our own. No wonder it’s easier for us to turn to restaurants to provide those services for us.

COST AND TIME SAVINGS: As discussed already, the amount of time spent in the kitchen can add up to time you don’t always have, especially during the week. By outsourcing your kitchen, you can gain back the time and often the cost. Cost of gas to visit several grocery stores to find all the ingredients. Cost of a babysitter or daycare if you long to shop without your children. Cost of organic or exotic foods that are either hard to find or you have to buy in larger amounts that you will ever need. Cost of food you purchase that may rot or go stale before you consume it. By outsourcing you can spend more time with your family and friends and save a few Benjamins in the meantime.

This is an interesting trend, however this might not be something you choose to do 7 days a week. Many families do enjoy some time in the kitchen together. But for those days that it seems more like a stressful chore, pick up your phone or jump online and place that order!

For more information regarding SIMS Superior Seating and the seating products we offer, please give us a call at 800-729-9178.

 

 

 

 

INVESTING IN A FRANCHISE – SIMS SUPERIOR SEATING

Posted on

trendingHow widespread is franchising? According to the International Franchise Association (IFA), “by 2001, there were 767,483 business establishments in all domestic franchise systems (either owned by franchisors and franchisees), which employed almost 10 million people, with direct output close to $625 billion, and a payroll of $230 billion.  These establishments account for significant percentage of all establishments in many important lines of business: 56.3% in quick service restaurants, 18.2% in lodging, 14.2% in retail food, and 13.1% in table/full service restaurants”.

Investing in a franchise is the best way to go into business for yourself, but not by yourself. Think of it as the opportunity to embrace your entrepreneurial spirit, but have the back up and support of a mentor (the franchisor). But as with any major decision, you should thoroughly research the industry and the options of owning a franchise. You should also explore the dynamics of fostering a positive relationship with the franchisor and make sure you are clear with your expectations. Your mission should be to consistently bring value to the franchise and not just collect fees. Here are three reasons why people make the investment in a franchise:

1. BE IN CHARGE OF YOUR DESTINY – Many prospective franchisees are frankly tired of depending on someone else to write their future. Frustration in the workplace, micro-managing bosses or corporate politics can drive many people to seek opportunities where they are able to have the final say in relation to business decisions.

2. FINANCES AND RETIREMENT GOALS – In the past 15 years there is an increasing trend in large corporations to downsize more experienced managers in the 45-60 year old bracket. It’s difficult to gain employment at the level they are accustomed to living. Owning a franchise can help them accomplish the goal of employment and help them acquire a significant amount of wealth for retirement.

3. LIFESTYLE GOALS – Adopting a positive work-life balance is very important to many prospective franchisees. The desire to reduce business travel, working hours and job related stress is a huge motivation for investing in a franchise. And with so many franchise opportunities to choose from, a prospective franchisees will undoubtedly find the option that best matches their needs.

Are you interested in owning a franchise? Visit the International Franchise Association (IFA) for tips and information to help you get started.

Once you are ready to start your adventure, contact SIMS Superior Seating, a leading expert in the hospitality furniture industry. We can help you make a positive, lasting impression on your customers, clients and employees with high quality furniture designed to meet the diversified needs of the food service and hospitality industry since 1977. Contact us at 800-729-9178 for more information.

POUF BOOTHS & OTTOMANS – SIMS SUPERIOR SEATING

Posted on

#6poufThe word “pouf” is defined by The Free Dictionary as a “large solid cushion, usually cylindrical or cubic in shape and used as a seat”. An “ottoman” is defined as a “low padded seat, usually armless, sometimes in the form of a chest; a cushioned footstool”.

At SIMS Superior Seating, we have been the authority on these two types of furniture since 1977. Pouf booths and ottomans are very common pieces of furniture in the hospitality and restaurant seating industries. They are commonly found in waiting areas of restaurants and churches, lobbies of resorts and casinos, and often in lounges.

POUF BOOTH SEATING – We can build the right pouf booth for your design needs. Round or racetrack? Will it hold a centerpiece or wrap around a column? Victorian, Art Deco or Post Modern? We can design a simple, yet functional style or take it to the next level with button tufting, arms with wood accents, and a variety of leg and base treatments.

OTTOMANS – This type of furniture isn’t just for resting your legs anymore. They are multi-functional in suite concepts as alternatives to coffee tables or flexible seating in casual settings. Show us the concept you envision for your design needs and we’ll make it happen. Simple or jazzy, we’ve got you covered.

If you think your establishment could benefit from pouf booth seating and ottomans, give SIMS a call at 800-729-9178.

DEFINITION OF TERMS – SIMS SUPERIOR SEATING

Posted on

termsSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

Let’s take a look at some common terms used in furniture manufacturing at SIMS Superior Seating:

Crumb Strip: A two-inch strip of trim that can be added to models that do not have a crumb trough.

Crumb Trough: Standard wipe out tray between the back and seat.

Deuce: Seats one person.

Divider: Additional piece of trim that extends back height to add privacy.

Eased Edge or Corner: Rounded to remove a sharp edge or corner.

Finished or Unfinished End: Specify left or right as you are sitting in the booth – not facing it.

Double/Single Trim: Double wide post or caps (shipped separately) to join two frames back to back.

FOB (Free On Board): Merchandise accepted by the carrier.

Welt (Upholstery Term): A covered cord sewn into a seam for reinforcement or trim.

W2W: Wall to Wall dimension.

Headroll (Upholstery Term): Six-inch horizontal accent standard flat or contoured channel across top of the booth; and may extend down sides; and may be smooth or shirred.

ISB (Upholstery Term): InSide Back

KD: Knocked Down. Product is shipped partially unassembled.

Opening: Dimension that includes a table and seating on either side.

OA: OverAll dimension.

OSB: OutSide Back.

Post Panel or End Cap: Trim to finish the end of a booth.

Returns: Outside back of the short sides of a circle.

Rise: Booth back that is higher in the center, sloping down at both ends.

SE: Table Top with a laminated edge.

SU: Set Up. Product is shipped assembled.

Wall Panel: A laminated or upholstered partition, the height of the booth and the length of the opening.

For more information regarding the services and products that SIMS Superior Seating offers, contact us at 800-729-9178.

BEAUTY, DURABILITY AND FUNCTIONALITY ARE NOT JUST RESERVED FOR SEATING

Posted on

TR-52-Trash-Receptacle-350x350Since 1977, SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

But is there more to SIMS than seating? The answer is yes! SIMS is your one stop shop. Everything you need. Right here! Explore our full line of products, including:

  1. PLANTERS: Examples can be seen here. Available in Red Oak or Standard Laminate, they are made to your specifications and can be finished to match décor. They can be finished with Laminate or Beaded Wood and have a galvanized liner. Planters are priced per foot, so please give us a call at 800-729-9178 for a quote.
  2. TRASH RECEPTACLES  This product can also be made to your specifications and finished to match your décor. They are finished with Laminate and available in Natural Red Oak Tray Fence. They hold a standard 35 gallon trash can (trash can not included). Plain “THANK YOU” or “PUSH” lettering available on flip door. See examples here.
  3. DIVIDERS: Dividers are made to your specifications and finished to match your décor. Standard divider designs can be seen here.
  4. WOOD AND METAL LEGS: Booth legs – any leg style can be applied to most booth styles and wood legs stained to match. Check out examples of wood and metal legs here.

For more information regarding the additional products that SIMS Superior Seating offers, contact us at 800-729-9178. And remember-beauty, durability and functionality are not just reserved for seating!

CHOOSING THE RIGHT FABRIC FOR YOUR ESTABLISHMENT

Posted on

Vinyl-2Choosing the right fabric for your restaurant, diner, business or bar plays a key role in making your establishment unique and inviting to your customers. The main factors to consider are style and durability in choosing the right fabrics. Here are a few questions to ask yourself about your current fabric or the fabric you are considering:

  • Does the style make a positive statement about your establishment?
  • Does it reflect the atmosphere and environment you are aiming to portray?
  • Will the fabric uphold the traffic levels in your establishment?
  • Would you return to your establishment if you were the customer?

FABRIC STYLE

You’ve worked hard to design or update your establishment. Does the style you’ve chosen for your fabric reflect that hard work and will it be something you will enjoy for many years to come? It should not only positively reflect your style but also compliment the style of the furniture and add to its character. Choose designs and colors that make your customers feel comfortable and satisfied. A happy customer is a repeat customer!

FABRIC DURABILITY

Being in the hospitality industry, durability is key. Customer traffic and location of furniture are the main factors to consider. Make sure to work with a fabric expert at SIMS to choose the best fabric for your establishment. Not only do you want to wow your customers with the style of the fabric, but also with the durability. Fabric that is worn, torn or fraying reflects negatively on your entire establishment.

To take a look at some of the fabrics we offer at SIMS, click here. Contact us for more information regarding custom upholstery repeats and roll lengths or to request a swatch card.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment with unique and inviting fabrics, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Call us at 800-729-9178 for more information.

BOOTHS AND TABLE TOPS – UPDATE YOUR RESTAURANT

Posted on

gallery21.jpg

Congratulations! You’ve made your dream a reality–you are a restaurant owner. You’ve prevailed through the often-challenging process of building and zoning codes, health and safety regulations, purchasing and maintaining equipment and marketing your new dream restaurant. You are a few years into ownership and you just realize you didn’t take into consideration how your furniture was going to play a role in your new venture. More specifically, how booths and table tops can add style and class to any trendy food spot.

Let’s take a look at these two important pieces of furniture that can not only make a positive impact on your clientele, but can help increase your market share and profits by simply making the right decision to update your restaurant.

Restaurant booths and table tops can immediately give your restaurant a face-lift. They invite customers to gather together to share the dining experience. Make sure to choose booths that have adequate cushion and inviting and up-to-date styles. Determine the atmosphere you are trying to portray with your restaurant and choose styles based on what you are trying to accomplish.

Another thing to consider, in addition to cushion and style, is how easy or difficult it is to clean these pieces. You are running a restaurant, so cleanliness and being sanitary is extremely important on many levels, especially those that your customers come in contact with. Some surfaces and fabrics are more susceptible to chemical alternation and damage. Do your research or hire a restaurant and hospitality seating specialist who can recommend the best products for your restaurant.

Keep in mind as you choose booths and table tops that you are showing your customers that you are committed to not only serving excellent food, but you are trying to give them an environment of comfort and style that will keep them coming back for more.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us to find out more.

HAPPY NEW YEAR FROM SIMS SUPERIOR SEATING!

Posted on

Happy New Year!Happy New Year Balloon with Glitter

 

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us to find out more.

HAPPY HOLIDAYS FROM SIMS SUPERIOR SEATING!

Posted on

HappyHolidaysWishing you and your families a Happy Holiday Season!

 

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us to find out more.