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A deep-tufted dark leather banquette and cream leather cube ottomans in a bright hotel lobby

Est. 1977 · Locust Grove, Georgia

You design it. We build it.

Lay out your booth in the 3D Studio, or send us the floor plan you already have. Either way it is made to order in Georgia and built to your room.

Send your floor plan Design yours in 3D
  • Made to order
  • Built in Georgia
  • Commercial grade

How a Sims booth is built: Kiln-dried hardwood frame, with no plywood or particle board at the stress points. The seat is suspended on sinuous, no-sag springs and built up in layers. The channels are sewn by hand and the diamond backs are tufted button by button. Upholstered, trimmed and finished under one roof in Locust Grove, GA.

Rooms we have built

Booths working the floor, coast to coast.

Italian restaurant, Fireside dining
Italian restaurant / Fireside dining
Café banquettes, Patterned vinyl
Café banquettes / Patterned vinyl
Custom curved booth, Tufted leather
Custom curved booth / Tufted leather
Grovewood, Mexican grill
Grovewood / Mexican grill
101 University, Banded back
101 University / Banded back
Start your design

Start anywhere. We build the rest.

01 · The Catalog

Start from a booth that already works.

Channel-back, biscuit, diamond, hand-tufted, and laminate. Pick the one closest to your room and we modify it from there, or start from a blank sheet if nothing fits.

Browse the booths
The Grovewood channel-back booth in cognac vinyl on a black bottom base
02 · The 3D Studio

Design it yourself, right in the browser.

Swap the base through five styles, colour eight zones live, then turn it in your hands and send the exact spec straight to a written quote. No software, no appointment, no waiting on a rendering.

Open the Studio
The Sims Special booth in the 3D Studio, showing base style options, live colour zones and a 360 degree rotate control
Live · rotate · recolor
03 · Built to the Room

Send the plan. We engineer the rest.

Curved banquettes, L-shapes, and one-off pieces. Send a floor plan, a sketch, or a photograph of the room, and we work back from it until the build fits.

See custom work
A custom L-shaped booth in diamond-tufted black leather with nailhead trim, on the shop floor in Locust Grove, Georgia
04 · The Catalog

The rest of the room, in the same finish.

Round, square, and waiting-bench configurations, built on the same sinuous-spring seating as the booth line and finished to match it.

Browse ottomans & benches
A square Sims ottoman upholstered in vinyl with a sinuous-spring seat deck
05 · In the Field

Rooms other people designed.

Booths at work in real dining rooms, photographed after the doors opened, plus the shop floor they came from.

See installed work
A curved red vinyl Sims booth installed beside the fireplace in a wood-panelled Italian restaurant dining room
06 · Manufactured, Not Assembled

A booth lives or dies by what is inside the part nobody sees.

In 1977 our founder rented a warehouse in Locust Grove, Georgia and carried on a family tradition of building restaurant furniture. Nearly fifty years on we are still there, still family-owned, and one construction standard still runs under every Sims booth.

How a Sims booth is built
A finished double-sided booth on the SIMS shop floor, its charcoal upholstery lit close.
Start a Project

Tell us about your room.

Send us your floor plan, finish palette, and target opening date. A real person reviews every quote request the same business day.

Request a Quote Talk to Sales