SIMS News & Events

Investing in quality seating is smart. Unfortunately, seating gets a “back seat” when it comes to opening an establishment. But customers need to sit somewhere and usually that somewhere is in low-end budget seating that provides a good price point up front, but fails to deliver over the long-term. Poorly constructed seating can quickly turn an Instagrammable interior into a shoddy looking eye-sore in just a matter of a few short years. And that is a mistake that can be extremely costly in today’s connected world. Just a few bad Instagrams or a poor review of your interior on Yelp could sink your dream. 

SIMS has been providing quality crafting in our seating since 1977.  We proudly stand by our slogan — Craftmanship in Production!  SIMS seating is a good investment and one that will continue to pay-off for many years. We have been around long enough to start hearing from customers who purchased our seating products 15-30 years ago and they are amazed at how well they still look and perform.  So what exactly makes SIMS a good investment?

Our seating goes through many quality control inspections from the very moment it is ordered to the very moment it is shipped. Quality hardwood is used in the construction of the interior as well as a sinuous spring seating system that ensures your seating will be just as comfortable 20-years from the day it was purchased. With proper cleaning and oiling — the vinyl upholstery will also last a lifetime. Many people fail to realize that you can clean vinyl in the same manner as leather and the most vital step in cleaning is to put the oil back into the vinyl with furniture polish. This will prohibit drying and cracking over time.

SIMS offers hanging inside backs and seats that are removable.  As styles change or in the event repairs need to be made — this offers a low-cost solution to having to replace your entire booth. Recently, SIMS was contacted by a customer from 1998 who purchased several booths.  The booths themselves were in excellent condition, but the vinyl needed some upgrading.  The customer saved thousands of dollars by having the option to just upholster the seats and backs. 

Don’t settle for the cheap furniture solution! It’ll cost you more in the long run. Consider your furniture to be a long-term investment. Your furniture choices will be the very first thing your customer sees when entering your establishment. It’ll show up on Instagram, Pinterest, Facebook, Yelp — and whatever new social media the world will see 30-years in the future!

The SIMS Guarantee:

Our seating is guaranteed against defects in workmanship for a period of one year from the date of purchase. All upholstery material is guaranteed by the manufacturer. Any defect will be repaired or replaced, at SIMS’ option, if delivered prepaid to our Locust Grove, Georgia factory.  This guarantee presumes reasonable care on the part of the owner, and therefore does not cover damage due to or resulting from misuse, abuse, neglect, accidental or consequential damages.


Couple Celebrates their 60th Anniversary with SIMS!

upholstered bench vinyl

It’s not a request SIMS gets very often, matter-of-fact you could very well say that this is the only time in our over 40-year history we’ve received such a unique request!  

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The story begins in 1997 when Warren and Jean Hill purchased a corner bench from SIMS to accent their kitchen. The bench is situated in such a fashion that it gives Warren and Jean a view of their backyard pond and wildlife. Over the years, the corner bench became known as “the gathering place” not only for Warren and Jean but for their children and friends too.  A real special place where a lifetime of memories has been created.

However, the Hills noticed that a section of the vinyl on the bench experienced some minor damage from years of cleaning without replacing the oils [for proper vinyl care read these tips]. With Warren and Jean’s 60th wedding anniversary approaching, the couple wanted to preserve their special “gathering place” for many more years to come. That’s when they approached SIMS and asked if we could reupholster their bench. This came as a surprise to us as we’ve never received such a unique request!

Upon hearing their story we, of course, gladly took on the job. We even gave the Hills a special product to prevent the vinyl from becoming damaged again after years of cleaning [ask SIMS about our line of durable vinyl seating].

With their “gathering place” newly restored – Warren and Jean Hill look forward to creating many more years of memories! According to Jean, this was the best present she could have received for their Diamond Jubilee.

Happy 60th Anniversary to Warren and Jean Hill from SIMS!