Sims Superior Seating | Booth Seating

Tag: bench seating restaurants

THE RIGHT FURNITURE FOR YOUR ESTABLISHMENT

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While great food and excellent customer service are at the top of the list for restaurants to strive to maintain, the furniture in your establishment is also an important factor. Customers come to a restaurant to relax and enjoy a meal out without the stress of grocery shopping, cooking and cleaning. The design of your restaurant needs to be a comfortable space and pleasurable ambiance to entice your customers back for future visits. Choosing the right seating may differ depending on the type of establishment. Let’s take a glimpse at a few types of restaurants and the recommended seating options:

FAST FOOD – With the quick service options, serving people on the go is the focus. Metal chairs, laminate or resin tabletops are common because they are stain resistant, durable and easy to clean.

CAFÉ OR BISTRO – Solid wood or granite tabletops are popular in this intimate and relaxed ambiance setting. Wood chairs and bar stools are also common to portray a distinctive look.

FAMILY STYLE DINING – Cozy booths, solid wood or reversible tabletops are often found in family style dining establishments. Seating may also feature wood or metal chairs.

FINE DINING – Attention to detail is required in fine dining. Seats may be wooden, but well cushioned to keep customers comfortable. High quality solid wood tabletops and upholstered chairs are usually found along with décor to help justify the higher prices and cuisine.

At SIMS Superior Seating, we definitely understand the importance of a positive customer dining experience. Contact us today at 800-729-9178 and let our experts help you furnish all of these types of establishments.

 

 

A SECOND SERVING OF THE TOP 10 CLASSIC AMERICAN DINERS – SIMS SUPERIOR SEATING

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If the first 5 diners of the Top 10 Classic American Diners haven’t got your mouth watering, these next 5 surely will. According to the HuffingtonPost.com, we will take a trip with Mile High Biscuits in Utah, through the Silver Crescent City where they “love them one and all”, to a 1939 classic “vinyl seating and marble countertops” diner in one of the prettiest towns in America. Bon Appétit!

5. Ruth’s Diner (Salt Lake City, UT) – Serving comfort food since 1930, Ruth’s diner is one of the oldest dining establishments in the state of Utah. Specialties such as the Mile High Biscuits with Country Gravy and the Holy Smokes Pulled Pork Sandwich with homemade barbeque sauce will surely have you coming back for more.

4. Mickey’s Dining Car (St. Paul, MN) – Looking for something opened 24 hours a day, 365 days a year, then Mickey’s is your best bet. Listed on the National Register of Historic Places, featured on Food Network and a landmark star in several Hollywood films, Mickey’s has been serving good food at a fair price since 1939.

3. Slim Goodie’s Diner (New Orleans, LA) – The incredible fare and toe-tapping music aren’t the only reasons visitors from around the world visit Slim Goodie’s Diner in New Orleans. Slim Goodie’s Diner embodies the heart and soul of giving back to the community. After Hurricane Katrina (and without power), the staff rallied and helped feed hundreds of local residents. After Hurricane Isaac, again they rallied and helped feed displaced victims. They definitely stand by their proclamation of “the best customers anyone could ask for, we love them one and all!”

2. A1 Diner (Gardiner, ME) – Serving a fresh menu since 1946 with ingredients locally sourced, A1 Diner is committed to serving their community. If you are lucky to stop by, try out their Sicilian Lamb Stew and seasonal treats such as Pumpkin Caramel Pudding.

1. Wellsboro Diner (Wellsboro, PA) – Located in one of the prettiest towns in America, visitors enjoy a home cooked meal in Wellsboro Diner after visiting the gorge at the Pennsylvania Grand Canyon. Step back into time when they opened their doors in 1939 and enjoy a mouthwatering mile-high cake or one of their famous baked on-site pies.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality and food service industry since 1977, so we understand the needs of the family dining experience or the restaurant seating needs of a diner style establishment. If you are looking for a partner with deep experience in every facet of commercial seating manufacturing, call us today at 800-729-9178.

SIMS SUPERIOR SEATING: A FAMILY TRADITION

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Charles and Kathryn Sims

Charles and Kathryn Sims

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the restaurant and hospitality industry since 1977. The goal of founders Charles and Kathryn Sims has always been…

“To provide the best value and unmatched quality over time. In fact, durability is an essential requirement, which is often ignored in mass-produced furniture. We strive to hold down cost and raise our quality standards to the utmost.”

Charles and Kathryn were not strangers to the restaurant furniture manufacturing industry. Kathryn’s father was the first genuine manufacturer of booth seating in Georgia. With a legacy of booth making traditions since 1947, Charles and Kathryn decided to start their own business in 1977. In a rented cotton warehouse, they employed many of the trusted folks in the industry to carry on the family booth making tradition.

“We wondered if the world would beat a path to our door if we made a better restaurant booth. It did. And we wondered if we located the plant in our hometown whether people could find it. They did. And we wondered if we could find the people to help make the business a continuing success. We did.” – Charles Sims

With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, welcome to the SIMS family! We look forward to learning about your upcoming projects and advising you on the exact customization needs that your work demands. Give us a call today at 800-729-9178.

OUTSOURCING YOUR KITCHEN – FUTURE RESTAURANTS

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IMG_0574According to the National Restaurant Association (NRA), American eating habits are shifting more towards “food away from home” (picking up from restaurants) rather than getting food at grocery stores. Hudson Riehle, Senior Vice President, Research & Knowledge Group for the NRA, says that 75% of restaurant industry traffic is off-premise. Whether a customer is ordering takeout or delivery, 75% of Americans are not consuming the food in the restaurant, but are consuming it elsewhere. Here are a 3 reasons why this trend is being seen today.

DOMESTIC DUTIES OUTSOURCED: If we are living in a society that outsources domestic duties such as cleaning, child care and transportation, why not the kitchen? By outsourcing the kitchen duties, more time is allowed to spend with your family or friends doing something you probably enjoy more.

PRESSURE LIFTED TO COOK HOME-COOKED MEALS: Unlike the past when many of us ate home-cooked meals 95% of the time, things have changed. Most families have dual-working parents, multiple extracurricular activities for the kids, extended education programs and more; and having the time to spend a few hours in the kitchen can be a difficult task. We have become busier than ever these days and it’s no surprise that few of us have the time to shop, prep and cook meals on our own. No wonder it’s easier for us to turn to restaurants to provide those services for us.

COST AND TIME SAVINGS: As discussed already, the amount of time spent in the kitchen can add up to time you don’t always have, especially during the week. By outsourcing your kitchen, you can gain back the time and often the cost. Cost of gas to visit several grocery stores to find all the ingredients. Cost of a babysitter or daycare if you long to shop without your children. Cost of organic or exotic foods that are either hard to find or you have to buy in larger amounts that you will ever need. Cost of food you purchase that may rot or go stale before you consume it. By outsourcing you can spend more time with your family and friends and save a few Benjamins in the meantime.

This is an interesting trend, however this might not be something you choose to do 7 days a week. Many families do enjoy some time in the kitchen together. But for those days that it seems more like a stressful chore, pick up your phone or jump online and place that order!

For more information regarding SIMS Superior Seating and the seating products we offer, please give us a call at 800-729-9178.

 

 

 

 

INVESTING IN A FRANCHISE – SIMS SUPERIOR SEATING

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trendingHow widespread is franchising? According to the International Franchise Association (IFA), “by 2001, there were 767,483 business establishments in all domestic franchise systems (either owned by franchisors and franchisees), which employed almost 10 million people, with direct output close to $625 billion, and a payroll of $230 billion.  These establishments account for significant percentage of all establishments in many important lines of business: 56.3% in quick service restaurants, 18.2% in lodging, 14.2% in retail food, and 13.1% in table/full service restaurants”.

Investing in a franchise is the best way to go into business for yourself, but not by yourself. Think of it as the opportunity to embrace your entrepreneurial spirit, but have the back up and support of a mentor (the franchisor). But as with any major decision, you should thoroughly research the industry and the options of owning a franchise. You should also explore the dynamics of fostering a positive relationship with the franchisor and make sure you are clear with your expectations. Your mission should be to consistently bring value to the franchise and not just collect fees. Here are three reasons why people make the investment in a franchise:

1. BE IN CHARGE OF YOUR DESTINY – Many prospective franchisees are frankly tired of depending on someone else to write their future. Frustration in the workplace, micro-managing bosses or corporate politics can drive many people to seek opportunities where they are able to have the final say in relation to business decisions.

2. FINANCES AND RETIREMENT GOALS – In the past 15 years there is an increasing trend in large corporations to downsize more experienced managers in the 45-60 year old bracket. It’s difficult to gain employment at the level they are accustomed to living. Owning a franchise can help them accomplish the goal of employment and help them acquire a significant amount of wealth for retirement.

3. LIFESTYLE GOALS – Adopting a positive work-life balance is very important to many prospective franchisees. The desire to reduce business travel, working hours and job related stress is a huge motivation for investing in a franchise. And with so many franchise opportunities to choose from, a prospective franchisees will undoubtedly find the option that best matches their needs.

Are you interested in owning a franchise? Visit the International Franchise Association (IFA) for tips and information to help you get started.

Once you are ready to start your adventure, contact SIMS Superior Seating, a leading expert in the hospitality furniture industry. We can help you make a positive, lasting impression on your customers, clients and employees with high quality furniture designed to meet the diversified needs of the food service and hospitality industry since 1977. Contact us at 800-729-9178 for more information.

DEFINITION OF TERMS – SIMS SUPERIOR SEATING

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termsSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

Let’s take a look at some common terms used in furniture manufacturing at SIMS Superior Seating:

Crumb Strip: A two-inch strip of trim that can be added to models that do not have a crumb trough.

Crumb Trough: Standard wipe out tray between the back and seat.

Deuce: Seats one person.

Divider: Additional piece of trim that extends back height to add privacy.

Eased Edge or Corner: Rounded to remove a sharp edge or corner.

Finished or Unfinished End: Specify left or right as you are sitting in the booth – not facing it.

Double/Single Trim: Double wide post or caps (shipped separately) to join two frames back to back.

FOB (Free On Board): Merchandise accepted by the carrier.

Welt (Upholstery Term): A covered cord sewn into a seam for reinforcement or trim.

W2W: Wall to Wall dimension.

Headroll (Upholstery Term): Six-inch horizontal accent standard flat or contoured channel across top of the booth; and may extend down sides; and may be smooth or shirred.

ISB (Upholstery Term): InSide Back

KD: Knocked Down. Product is shipped partially unassembled.

Opening: Dimension that includes a table and seating on either side.

OA: OverAll dimension.

OSB: OutSide Back.

Post Panel or End Cap: Trim to finish the end of a booth.

Returns: Outside back of the short sides of a circle.

Rise: Booth back that is higher in the center, sloping down at both ends.

SE: Table Top with a laminated edge.

SU: Set Up. Product is shipped assembled.

Wall Panel: A laminated or upholstered partition, the height of the booth and the length of the opening.

For more information regarding the services and products that SIMS Superior Seating offers, contact us at 800-729-9178.

BEAUTY, DURABILITY AND FUNCTIONALITY ARE NOT JUST RESERVED FOR SEATING

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TR-52-Trash-Receptacle-350x350Since 1977, SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

But is there more to SIMS than seating? The answer is yes! SIMS is your one stop shop. Everything you need. Right here! Explore our full line of products, including:

  1. PLANTERS: Examples can be seen here. Available in Red Oak or Standard Laminate, they are made to your specifications and can be finished to match décor. They can be finished with Laminate or Beaded Wood and have a galvanized liner. Planters are priced per foot, so please give us a call at 800-729-9178 for a quote.
  2. TRASH RECEPTACLES  This product can also be made to your specifications and finished to match your décor. They are finished with Laminate and available in Natural Red Oak Tray Fence. They hold a standard 35 gallon trash can (trash can not included). Plain “THANK YOU” or “PUSH” lettering available on flip door. See examples here.
  3. DIVIDERS: Dividers are made to your specifications and finished to match your décor. Standard divider designs can be seen here.
  4. WOOD AND METAL LEGS: Booth legs – any leg style can be applied to most booth styles and wood legs stained to match. Check out examples of wood and metal legs here.

For more information regarding the additional products that SIMS Superior Seating offers, contact us at 800-729-9178. And remember-beauty, durability and functionality are not just reserved for seating!

FOOD NETWORK’S 10 BEST RESTAURANTS – SIMS SUPERIOR SEATING

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The leading authority on “everything food”, the Food Network Channel, has pared down it’s list of “America’s best restaurants” to the top 10. Counted down by world-renowned chef, Bobby Flay, the list includes restaurants such as Rao’s in Harlem where it’s impossible to get a reservation, to Slappy Cakes in Portland where you make your own pancakes.

  1. Rao’s (New York City and Las Vegas): Family-owned since 1896 and serves traditional Italian dishes. Rao’s has also developed a range of products made from natural ingredients for retail trade and are enjoyed in Italian food kitchens worldwide.
  2. Snow’s BBQ (Lexington, Texas): Only open on Saturdays from 8am until the food is gone.
  3. Antoine’s (New Orleans, Louisiana): The city’s oldest French-Creole fine dining restaurant. Highly recommended for the New Orleans’ “must-do” list.
  4. Waterman’s Beach Lobster (South Thomaston, Maine): Family-owned, casual waterside lobster shack overlooking the beautiful Muscle Ridge Channel.
  5. Sierra Mar (Big Sur, California): Found at the Post Ranch Inn, this cliff-top fine dining establishment offers breathtaking views and is the winner of Wine Spectator’s prestigious Grand Award.
  6. The French Laundry (Yountville, California): Renowned restaurant in Napa Valley run by famous chef Thomas Keller. One of the world’s finest eating establishments, dinner starts at several hundred dollars per person.
  7. Slappy Cakes (Portland, Oregon): DIY tableside pancakes and other tasty treats. Food Network chef, Alton Brown says “It’s Nirvana for the Culinary Control Freak!”
  8. Burt’s Place (Morton Grove, Illinois): Famous for its deep-dish pies, this 30-seat, no frills place is all about the pizza.
  9. Travail Kitchen and Amusements (Robbinsdale, Minnesota): Visit them on Facebook to get a glance into this interactive American cuisine restaurant featuring 10-course tasting menus.
  10. Brooklyn Farmacy and Soda Fountain (Brooklyn, New York): Take a step back into the late 1800’s and enjoy a sundae or ice cream float in a traditional soda fountain setting.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry such as these “Top 10 Best restaurants in America”, since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us to find out more.

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MAXIMIZING THE SPACE OF A SMALL VENUE

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Selecting the right furniture and layout is essential when designing a restaurant. This is especially true when designing a small venue where design challenges are met with limited space. When done right, a smaller restaurant can be a cozy, intimate and comfortable venue. However if the design isn’t done properly, it will seem cluttered, crowded and dissatisfying. Therefore possibly leading to the demise of the restaurant. Here are some tips to help make your little gem a huge hit.

  • Choose bar and counter seating – This is a great way to get a lot of people seated while still offering wait staff and customers space to move around. A bar placed on one side of the room adjacent to the kitchen with high bar stools can also establish a venue as a place to gather in the neighborhood. And these guests are more likely to order alcohol while eating at the bar, therefore boosting restaurant profits. Counter seating along the restaurant’s front windows can offer diners who value their privacy an appropriate seating option. A street view is also a great way to pull foot traffic in from outside.
  • Install banquet seating – A long banquet against one wall with tables in front of it and chairs on the other side allow positive circulation in the restaurant. The wait staff can easily access tables and the customers can access the bathroom without having to navigate through a clutter of tables and chairs. This option also offers the comfort of booth seating without taking up space that a small venue can’t afford to spare.
  • Utilize small square tables – Despite the size of the venue, accommodating large parties is possible if small square tables versus round tables are utilized. Square tables can also be combined into bigger tables for large parties or separated to accommodate couples who want privacy.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us to find out more.

Happy Thanksgiving from SIMS Seating!

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Happy ThanksgivingWishing you and your families a wonderful Thanksgiving!

 

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us to find out more.