Sims Superior Seating | Booth Seating

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4 Reasons to Partner with SIMS Superior Seating

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logo-bottom-rightSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

1. EXPERIENCE – With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

2. HIGH QUALITY PRODUCTS – You are offering your customers only the highest quality hospitality seating available. Without questions, SIMS is a long-time leader in quality and durability.

3. INSTALLATION – The installations go as planned. No one wants to get to the day of installation only to find that something isn’t quite right. The smallest amount of error could cause disaster. You won’t find that with SIMS. Our meticulous and rigorous sales, design and manufacturing process means that the seating is right and the project will be just as you promised. Partnering with SIMS Superior Seating means full confidence in the product and in the installation.

4. INNOVATIVE AND DURABLE SEATING – Your customers gain with innovative and durable seating. Whether it’s a new restaurant, fancy hotel or sports bar, new or remodeled, SIMS provides classic and trendy designs to fit decors. The seating is also made to last! Durability in heavy traffic seating areas means the areas look fresh and inviting – for years to come.

At SIMS Superior Seating we work harder than any other hospitality seating manufacturer to ensure your installations go smoothly and exceed your customer’s expectations. If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, give us a call today at 800-729-9178. We look forward to hearing from you!

RESTAURANTS EXPLORE 5 TECHNOLOGY TRENDS

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Last month at the National Restaurant Association (NRA) Show, restaurateurs packed the Tech Pavilion to review five restaurant technology trends. Searching for solutions to increase sales, manage business and improve customer service were the motivators to explore these technological trends.

  1. DIGITAL MENUS – Paper menus are being replaced by digital options. Over time this trend could provide cost savings, eliminate the need for reprinting and increase sales – all without sacrificing great service.
  2. PERSONALIZED MARKETING – Tools are helping restaurants customized their offerings based on past customer behavior. One company showcased a system that integrated with the restaurant’s POS system and allows the restaurant to market individual guests via email, text or social media.
  3. MEDIA INTEGRATION – Managing multiple systems and hardware can become cumbersome. Products offered help restaurants to integrate digital signage and menus, automated order taking, social media, music, etc. without having to control it on a PC.
  4. ELECTRONIC SCHEDULING – To help eliminate the hassle of restaurant schedules and last minute changes, digital tools can make the process easier for both managers and employees. Now restaurant managers and employees can set schedules, request time off, swap shifts and view the schedule via smartphones and tablets.
  5. DATA SECURITY – Due to recent data breaches at major retailers, restaurants are making sure their customers’ payment information stays secure. One company has a tool that immediately encrypts cards when they are swiped and sends immediate alerts when a card is fraudulent.

 At SIMS Superior Seating, we understand enhancing the customer experience. We have been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us today at 800-729-9178.

 

Q&A WITH SIMS SUPERIOR SEATING – HOSPITALILTY SEATING

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logo-bottom-rightSince 1977, SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees. We are excited you are considering SIMS and we have put together some frequently asked questions to help with your research.

Q: HOW LONG HAS SIMS SUPERIOR SEATING BEEN IN BUSINESS?

A: SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality industry since 1977, but Sims Superior Seating has been able to claim a legacy of a booth making tradition since 1947. With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

Q: WHAT PRODUCTS DOES SIMS SUPERIOR SEATING OFFER?

A: We have several products to meet the needs of the hospitality and food industry: standard booths, pouf booths, ottomans, waiting benches, seating dividers, chairs, barstools, planters, trash receptacles and more! You can view our catalog of current products right here.

Q:  CAN YOU EXPLAIN THE MEANING OF CERTAIN TERMS AND ABBREVIATIONS FOUND IN THE CATALOG?

A: We have put together a list of common terms, abbreviations and definitions right here on our website. If you have any other questions, please feel free to give us a call at 800-729-9178.

Q: CAN YOU CUSTOM DESIGN FURNITURE TO MEET THE NEEDS OF OUR FACILITY?

A: SIMS has the ability to produce anything you might think of when it comes to wood design. Start simple or go custom, we can deliver whatever you have in mind. We can produce a host of offerings with finished wood, laminates, as well as assorted price ranges of upholstery materials along with metal legs and fabrication. If you have something in mind that doesn’t quite fit the “standard design”, give us a call and we can discuss your ideas.

If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, welcome to the SIMS family! We look forward to learning about your upcoming projects and advising you on the exact customization needs that your work demands. Give us a call today at 800-729-9178.

TIPS FOR KEEPING YOUR VINYL SEATING IN GOOD CONDITION – SIMS SUPERIOR SEATING

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#2poufSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees. In order to make that “lasting impression” literally “last”, we suggest you follow these tips to clean and take care of your vinyl furnishings:

MILD STAINS – Simply use a mild liquid soap with warm water. If necessary, use a soft brush to remove all spots and debris. Rinse thoroughly and dry with a clean cloth. If possible, we suggest you first test a small, out-of-sight area on the vinyl seating before applying the same cleaning solution on the entire piece of furniture.

DIFFICULT STAINS – For deeper, more difficult stains, use a weak solution of bleach and water. To avoid discoloration of the vinyl, do not use more than 10% bleach in the solution. Let the solution sit for a few minutes, rub gently and then rinse well. Again, we suggest testing a small area first.

LONG-TERM CARE OF VINYL – Although we use durable, built-to-last vinyl on our furnishings, we still recommend using a vinyl protectant or household furniture wax after every cleaning. This will help the vinyl from drying out and keep it looking like new.

We hope these tips will be productive in trying to remove stains and take care of your vinyl furnishings for many years to come. For more information regarding the services and products that SIMS Superior Seating offers, contact us at 800-729-9178.

A SECOND SERVING OF THE TOP 10 CLASSIC AMERICAN DINERS – SIMS SUPERIOR SEATING

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If the first 5 diners of the Top 10 Classic American Diners haven’t got your mouth watering, these next 5 surely will. According to the HuffingtonPost.com, we will take a trip with Mile High Biscuits in Utah, through the Silver Crescent City where they “love them one and all”, to a 1939 classic “vinyl seating and marble countertops” diner in one of the prettiest towns in America. Bon Appétit!

5. Ruth’s Diner (Salt Lake City, UT) – Serving comfort food since 1930, Ruth’s diner is one of the oldest dining establishments in the state of Utah. Specialties such as the Mile High Biscuits with Country Gravy and the Holy Smokes Pulled Pork Sandwich with homemade barbeque sauce will surely have you coming back for more.

4. Mickey’s Dining Car (St. Paul, MN) – Looking for something opened 24 hours a day, 365 days a year, then Mickey’s is your best bet. Listed on the National Register of Historic Places, featured on Food Network and a landmark star in several Hollywood films, Mickey’s has been serving good food at a fair price since 1939.

3. Slim Goodie’s Diner (New Orleans, LA) – The incredible fare and toe-tapping music aren’t the only reasons visitors from around the world visit Slim Goodie’s Diner in New Orleans. Slim Goodie’s Diner embodies the heart and soul of giving back to the community. After Hurricane Katrina (and without power), the staff rallied and helped feed hundreds of local residents. After Hurricane Isaac, again they rallied and helped feed displaced victims. They definitely stand by their proclamation of “the best customers anyone could ask for, we love them one and all!”

2. A1 Diner (Gardiner, ME) – Serving a fresh menu since 1946 with ingredients locally sourced, A1 Diner is committed to serving their community. If you are lucky to stop by, try out their Sicilian Lamb Stew and seasonal treats such as Pumpkin Caramel Pudding.

1. Wellsboro Diner (Wellsboro, PA) – Located in one of the prettiest towns in America, visitors enjoy a home cooked meal in Wellsboro Diner after visiting the gorge at the Pennsylvania Grand Canyon. Step back into time when they opened their doors in 1939 and enjoy a mouthwatering mile-high cake or one of their famous baked on-site pies.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality and food service industry since 1977, so we understand the needs of the family dining experience or the restaurant seating needs of a diner style establishment. If you are looking for a partner with deep experience in every facet of commercial seating manufacturing, call us today at 800-729-9178.

TOP 10 CLASSIC AMERICAN DINERS – SIMS SUPERIOR SEATING I BOOTH SEATING

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95-newportThere is no doubt that diners are always in style. Famous for serving simple comfort foods at reasonable prices, this type of dining experience has been enjoyed for many generations. Often found are chrome, vinyl and neon, and loads of burgers, fries and milkshakes! But not all diners fit the mold; some are a reflection of the community it serves or a taste into the comfort foods of Europe. Whatever diner style tickles your taste buds best, here are 5 of the top 10 classic American diners according to the HuffingtonPost.com:

10. Zip’s Dining Car (Dayville, CT) – Famous for their open-faced sandwich featuring an 8 oz. rib-eye seared to perfection, Zip’s has been in business since 1954. Zip’s was used in one of Stephen King’s novels and has been visited by Joe DiMaggio and Renee Zellweger.

9. Skyliner Diner (Rochester, NY) – Moved from Williamsport, PA to the atrium of the Strong Children’s Museum in Rochester, milkshakes and root beer floats are enjoyed by visitors of all ages.

8. Pink Cadillac Diner (Natural Bridge, VA) – This diner that serves a famous “Elvis” burger is a “must see” if you are in the area. Life-size cutouts of movie icons such as Elvis and Marilyn Monroe adorn this establishment.

7. Goody Goody Diner (St. Louis, MO) – Rumored to be inspired by the Johnny Mercer tune “Goody Goody!” this popular diner has been serving up memories since 1948. You could wait a bit due to its popularity, but their famous dish of chicken and waffles is well worth the wait.

6. 66 Diner (Albuquerque, NM) – Step back into the 50’s with this full soda fountain that boasts the best milkshakes in Albuquerque.

Be sure to catch the second serving of the Top 10 Classic American Diners in our next blog.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality and food service industry since 1977, so we understand the needs of the family dining experience or the restaurant seating needs of a diner style establishment. If you are looking for a partner with deep experience in every facet of commercial seating manufacturing, call us today at 800-729-9178.

DEFINITION OF TERMS – SIMS SUPERIOR SEATING

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termsSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

Let’s take a look at some common terms used in furniture manufacturing at SIMS Superior Seating:

Crumb Strip: A two-inch strip of trim that can be added to models that do not have a crumb trough.

Crumb Trough: Standard wipe out tray between the back and seat.

Deuce: Seats one person.

Divider: Additional piece of trim that extends back height to add privacy.

Eased Edge or Corner: Rounded to remove a sharp edge or corner.

Finished or Unfinished End: Specify left or right as you are sitting in the booth – not facing it.

Double/Single Trim: Double wide post or caps (shipped separately) to join two frames back to back.

FOB (Free On Board): Merchandise accepted by the carrier.

Welt (Upholstery Term): A covered cord sewn into a seam for reinforcement or trim.

W2W: Wall to Wall dimension.

Headroll (Upholstery Term): Six-inch horizontal accent standard flat or contoured channel across top of the booth; and may extend down sides; and may be smooth or shirred.

ISB (Upholstery Term): InSide Back

KD: Knocked Down. Product is shipped partially unassembled.

Opening: Dimension that includes a table and seating on either side.

OA: OverAll dimension.

OSB: OutSide Back.

Post Panel or End Cap: Trim to finish the end of a booth.

Returns: Outside back of the short sides of a circle.

Rise: Booth back that is higher in the center, sloping down at both ends.

SE: Table Top with a laminated edge.

SU: Set Up. Product is shipped assembled.

Wall Panel: A laminated or upholstered partition, the height of the booth and the length of the opening.

For more information regarding the services and products that SIMS Superior Seating offers, contact us at 800-729-9178.

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Sims Seating | Frequently Asked Questions and Answers

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We receive a variety of questions on a daily basis here at SIMS Seating. For your convenience, we have put together a few of our most frequently asked questions and answers. If you still have questions not listed here, or would like more information, please give us a call at 800-729-9178 or contact us online–we are here to help!

How long have you been in business?

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality industry since 1977, but Sims Superior Seating has been able to claim a legacy of a booth making tradition since 1947.

What products do you offer?

We have several products to meet the needs of the hospitality and food industry: standard booths, pouf booths, ottomans, waiting benches, seating dividers, chairs, barstools, planters, trash receptacles and more!

Can I view your products online?

Absolutely! You can view our catalog of current products right here.

Can you explain the meaning of certain terms and abbreviations found in your catalog?

We have put together a list of common terms, abbreviations and definitions right here on our website. If you have any other questions, please feel free to give us a call at 800-729-9178 or contact us online—we’ll be happy to help!

Can you custom design furniture to meet the needs of our facility?

SIMS has the ability to produce anything you might think of when it comes to wood design. Start simple or go custom, we can deliver whatever you have in mind. We can produce a host of offerings with finished wood, laminates, as well as assorted price ranges of upholstery materials along with metal legs and fabrication. If you have something in mind that doesn’t quite fit the “standard design”, give us a call and we can discuss your ideas.

 

For more information about SIMS Seating, the products we offer, or pricing estimates—give us a call at 800-729-9178 or contact us online. And don’t forget to sign up for our e-news to receive special offers and important information. We look forward to hearing from you!