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4 Reasons to Partner with SIMS Superior Seating

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logo-bottom-rightSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees.

1. EXPERIENCE – With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

2. HIGH QUALITY PRODUCTS – You are offering your customers only the highest quality hospitality seating available. Without questions, SIMS is a long-time leader in quality and durability.

3. INSTALLATION – The installations go as planned. No one wants to get to the day of installation only to find that something isn’t quite right. The smallest amount of error could cause disaster. You won’t find that with SIMS. Our meticulous and rigorous sales, design and manufacturing process means that the seating is right and the project will be just as you promised. Partnering with SIMS Superior Seating means full confidence in the product and in the installation.

4. INNOVATIVE AND DURABLE SEATING – Your customers gain with innovative and durable seating. Whether it’s a new restaurant, fancy hotel or sports bar, new or remodeled, SIMS provides classic and trendy designs to fit decors. The seating is also made to last! Durability in heavy traffic seating areas means the areas look fresh and inviting – for years to come.

At SIMS Superior Seating we work harder than any other hospitality seating manufacturer to ensure your installations go smoothly and exceed your customer’s expectations. If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, give us a call today at 800-729-9178. We look forward to hearing from you!

THE RIGHT FURNITURE FOR YOUR ESTABLISHMENT

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While great food and excellent customer service are at the top of the list for restaurants to strive to maintain, the furniture in your establishment is also an important factor. Customers come to a restaurant to relax and enjoy a meal out without the stress of grocery shopping, cooking and cleaning. The design of your restaurant needs to be a comfortable space and pleasurable ambiance to entice your customers back for future visits. Choosing the right seating may differ depending on the type of establishment. Let’s take a glimpse at a few types of restaurants and the recommended seating options:

FAST FOOD – With the quick service options, serving people on the go is the focus. Metal chairs, laminate or resin tabletops are common because they are stain resistant, durable and easy to clean.

CAFÉ OR BISTRO – Solid wood or granite tabletops are popular in this intimate and relaxed ambiance setting. Wood chairs and bar stools are also common to portray a distinctive look.

FAMILY STYLE DINING – Cozy booths, solid wood or reversible tabletops are often found in family style dining establishments. Seating may also feature wood or metal chairs.

FINE DINING – Attention to detail is required in fine dining. Seats may be wooden, but well cushioned to keep customers comfortable. High quality solid wood tabletops and upholstered chairs are usually found along with décor to help justify the higher prices and cuisine.

At SIMS Superior Seating, we definitely understand the importance of a positive customer dining experience. Contact us today at 800-729-9178 and let our experts help you furnish all of these types of establishments.

 

 

RESTAURANTS EXPLORE 5 TECHNOLOGY TRENDS

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Last month at the National Restaurant Association (NRA) Show, restaurateurs packed the Tech Pavilion to review five restaurant technology trends. Searching for solutions to increase sales, manage business and improve customer service were the motivators to explore these technological trends.

  1. DIGITAL MENUS – Paper menus are being replaced by digital options. Over time this trend could provide cost savings, eliminate the need for reprinting and increase sales – all without sacrificing great service.
  2. PERSONALIZED MARKETING – Tools are helping restaurants customized their offerings based on past customer behavior. One company showcased a system that integrated with the restaurant’s POS system and allows the restaurant to market individual guests via email, text or social media.
  3. MEDIA INTEGRATION – Managing multiple systems and hardware can become cumbersome. Products offered help restaurants to integrate digital signage and menus, automated order taking, social media, music, etc. without having to control it on a PC.
  4. ELECTRONIC SCHEDULING – To help eliminate the hassle of restaurant schedules and last minute changes, digital tools can make the process easier for both managers and employees. Now restaurant managers and employees can set schedules, request time off, swap shifts and view the schedule via smartphones and tablets.
  5. DATA SECURITY – Due to recent data breaches at major retailers, restaurants are making sure their customers’ payment information stays secure. One company has a tool that immediately encrypts cards when they are swiped and sends immediate alerts when a card is fraudulent.

 At SIMS Superior Seating, we understand enhancing the customer experience. We have been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us today at 800-729-9178.

 

Q&A WITH SIMS SUPERIOR SEATING – HOSPITALILTY SEATING

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logo-bottom-rightSince 1977, SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees. We are excited you are considering SIMS and we have put together some frequently asked questions to help with your research.

Q: HOW LONG HAS SIMS SUPERIOR SEATING BEEN IN BUSINESS?

A: SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality industry since 1977, but Sims Superior Seating has been able to claim a legacy of a booth making tradition since 1947. With a strong commitment to the family tradition and a management staff with over 150 years of booth making experience, SIMS Superior Seating has become a leader in the restaurant and hospitality furniture industry. Serving over 20 different regional and national chains, SIMS’ service to their customers has given them the reputation for superior quality and durability.

Q: WHAT PRODUCTS DOES SIMS SUPERIOR SEATING OFFER?

A: We have several products to meet the needs of the hospitality and food industry: standard booths, pouf booths, ottomans, waiting benches, seating dividers, chairs, barstools, planters, trash receptacles and more! You can view our catalog of current products right here.

Q:  CAN YOU EXPLAIN THE MEANING OF CERTAIN TERMS AND ABBREVIATIONS FOUND IN THE CATALOG?

A: We have put together a list of common terms, abbreviations and definitions right here on our website. If you have any other questions, please feel free to give us a call at 800-729-9178.

Q: CAN YOU CUSTOM DESIGN FURNITURE TO MEET THE NEEDS OF OUR FACILITY?

A: SIMS has the ability to produce anything you might think of when it comes to wood design. Start simple or go custom, we can deliver whatever you have in mind. We can produce a host of offerings with finished wood, laminates, as well as assorted price ranges of upholstery materials along with metal legs and fabrication. If you have something in mind that doesn’t quite fit the “standard design”, give us a call and we can discuss your ideas.

If you are ready to work with a dedicated and committed leader in the restaurant and hospitality furniture industry, welcome to the SIMS family! We look forward to learning about your upcoming projects and advising you on the exact customization needs that your work demands. Give us a call today at 800-729-9178.

CONNECTING WITH THE MILLENNIAL GENERATION DINERS

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Group of mixed students celebrating completion of high schoolAccording to Industry Edge, one quarter of the U.S. population consists of The Millennial generation (ages 18-35). Being an influential demographic, restaurants of all sizes and types are trying to connect with this food-loving, tech-savvy consumer base. During a recent panel discussion at the National Restaurant Association Show, connections, attractions and the ability to earn the millennial diners’ brand loyalty is key to chain restaurant chefs.

Social media plays a major role in connecting with millennials. They are interested in brands’ stories and why the products and the brands connect with their lifestyle. By being active on social media and having an engaging web presence, establishments such as Dunkin’ Brands, share recipes and stories that encourage consumers to interact with the brand outside of the store. “It’s really about that connectivity and making a connection with our brand and our guests … they want to feel that connection all throughout their choice,” said Heidi Curry, senior manager of global R&D for bakery at Dunkin’ Brands. Other brands publish profiles of team members and news about restaurant technology. By sharing stories that millennials can relate to, you are building brand loyalty and repeat future business.

This generation knows what they want. They do not take anything for granted. If they don’t like the way something is being done, they will vocalize their concerns and expect to be heard.

Millennials are changing the restaurant landscape and setting expectations. Connecting with them is essential for establishments beyond securing sales. They are making strides not just for their own generation, but for future generations as well.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. Whether you or your clients are early in the design process or interested in updating and renovating the look and feel of an existing establishment, the SIMS experts are on top of innovations that capitalize on important trends, improve your bottom line and keep your clients happy. Contact us today at 800-729-9178.

 

 

CHOOSE BOOTH SEATING FOR YOUR ESTABLISHMENT – SIMS SUPERIOR SEATING

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Quick ShipSIMS BOOTHS – INTIMATE, FLEXIBLE, FUTURE-PROOF

There is no doubt booth seating is a great choice in the hospitality industry. Booths bring a level of intimacy to the dining experience, even at the most casual restaurants. Booths are also flexible. No matter what kind of establishment you own, we have a booth design that can be customized to fit your needs. Another benefit of booths are that they are timeless! Booth seating has been around for years and will continue to stand the test of time aesthetically and functionally. If you have older booths, you may need to consider an update. Let’s take a look at the standard booth options:

FULLY UPHOLSTERED BOOTHS – See the 8 options here.

UPHOLSTERED/WOOD TRIM BOOTHS – See the 6 options here.

WOOD BOOTHS – See the 3 options here.

UPHOLSTERED/LAMINATED TRIM BOOTHS – See the 3 options here to include the *SIMS Special.

LAMINATED BOOTHS – See the 3 options here.

Whether opening up a new establishment or redesigning or updating a current business, consider your booth selection carefully. The designers at SIMS Superior Seating are constantly looking for innovative ways to bring additional comfort and warmth to the booth experience. Our team of design experts constantly brings new, fresh and exciting designs and color palettes together for our customers. SIMS Superior Seating knows booth seating. Give us a call today at: 800-729-9178.

 * SIMS Special: Upholstered/Laminated Trim Booth product # C-05 is available for the Quick Ship program in single and double booth options. For more details about this program special, read more here.

TIPS FOR KEEPING YOUR VINYL SEATING IN GOOD CONDITION – SIMS SUPERIOR SEATING

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#2poufSIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the food service and hospitality industry since 1977. As a leading expert in the industry, SIMS furniture will make a positive, lasting impression on your customers, clients and employees. In order to make that “lasting impression” literally “last”, we suggest you follow these tips to clean and take care of your vinyl furnishings:

MILD STAINS – Simply use a mild liquid soap with warm water. If necessary, use a soft brush to remove all spots and debris. Rinse thoroughly and dry with a clean cloth. If possible, we suggest you first test a small, out-of-sight area on the vinyl seating before applying the same cleaning solution on the entire piece of furniture.

DIFFICULT STAINS – For deeper, more difficult stains, use a weak solution of bleach and water. To avoid discoloration of the vinyl, do not use more than 10% bleach in the solution. Let the solution sit for a few minutes, rub gently and then rinse well. Again, we suggest testing a small area first.

LONG-TERM CARE OF VINYL – Although we use durable, built-to-last vinyl on our furnishings, we still recommend using a vinyl protectant or household furniture wax after every cleaning. This will help the vinyl from drying out and keep it looking like new.

We hope these tips will be productive in trying to remove stains and take care of your vinyl furnishings for many years to come. For more information regarding the services and products that SIMS Superior Seating offers, contact us at 800-729-9178.

A SECOND SERVING OF THE TOP 10 CLASSIC AMERICAN DINERS – SIMS SUPERIOR SEATING

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If the first 5 diners of the Top 10 Classic American Diners haven’t got your mouth watering, these next 5 surely will. According to the HuffingtonPost.com, we will take a trip with Mile High Biscuits in Utah, through the Silver Crescent City where they “love them one and all”, to a 1939 classic “vinyl seating and marble countertops” diner in one of the prettiest towns in America. Bon Appétit!

5. Ruth’s Diner (Salt Lake City, UT) – Serving comfort food since 1930, Ruth’s diner is one of the oldest dining establishments in the state of Utah. Specialties such as the Mile High Biscuits with Country Gravy and the Holy Smokes Pulled Pork Sandwich with homemade barbeque sauce will surely have you coming back for more.

4. Mickey’s Dining Car (St. Paul, MN) – Looking for something opened 24 hours a day, 365 days a year, then Mickey’s is your best bet. Listed on the National Register of Historic Places, featured on Food Network and a landmark star in several Hollywood films, Mickey’s has been serving good food at a fair price since 1939.

3. Slim Goodie’s Diner (New Orleans, LA) – The incredible fare and toe-tapping music aren’t the only reasons visitors from around the world visit Slim Goodie’s Diner in New Orleans. Slim Goodie’s Diner embodies the heart and soul of giving back to the community. After Hurricane Katrina (and without power), the staff rallied and helped feed hundreds of local residents. After Hurricane Isaac, again they rallied and helped feed displaced victims. They definitely stand by their proclamation of “the best customers anyone could ask for, we love them one and all!”

2. A1 Diner (Gardiner, ME) – Serving a fresh menu since 1946 with ingredients locally sourced, A1 Diner is committed to serving their community. If you are lucky to stop by, try out their Sicilian Lamb Stew and seasonal treats such as Pumpkin Caramel Pudding.

1. Wellsboro Diner (Wellsboro, PA) – Located in one of the prettiest towns in America, visitors enjoy a home cooked meal in Wellsboro Diner after visiting the gorge at the Pennsylvania Grand Canyon. Step back into time when they opened their doors in 1939 and enjoy a mouthwatering mile-high cake or one of their famous baked on-site pies.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality and food service industry since 1977, so we understand the needs of the family dining experience or the restaurant seating needs of a diner style establishment. If you are looking for a partner with deep experience in every facet of commercial seating manufacturing, call us today at 800-729-9178.

TOP 10 CLASSIC AMERICAN DINERS – SIMS SUPERIOR SEATING I BOOTH SEATING

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95-newportThere is no doubt that diners are always in style. Famous for serving simple comfort foods at reasonable prices, this type of dining experience has been enjoyed for many generations. Often found are chrome, vinyl and neon, and loads of burgers, fries and milkshakes! But not all diners fit the mold; some are a reflection of the community it serves or a taste into the comfort foods of Europe. Whatever diner style tickles your taste buds best, here are 5 of the top 10 classic American diners according to the HuffingtonPost.com:

10. Zip’s Dining Car (Dayville, CT) – Famous for their open-faced sandwich featuring an 8 oz. rib-eye seared to perfection, Zip’s has been in business since 1954. Zip’s was used in one of Stephen King’s novels and has been visited by Joe DiMaggio and Renee Zellweger.

9. Skyliner Diner (Rochester, NY) – Moved from Williamsport, PA to the atrium of the Strong Children’s Museum in Rochester, milkshakes and root beer floats are enjoyed by visitors of all ages.

8. Pink Cadillac Diner (Natural Bridge, VA) – This diner that serves a famous “Elvis” burger is a “must see” if you are in the area. Life-size cutouts of movie icons such as Elvis and Marilyn Monroe adorn this establishment.

7. Goody Goody Diner (St. Louis, MO) – Rumored to be inspired by the Johnny Mercer tune “Goody Goody!” this popular diner has been serving up memories since 1948. You could wait a bit due to its popularity, but their famous dish of chicken and waffles is well worth the wait.

6. 66 Diner (Albuquerque, NM) – Step back into the 50’s with this full soda fountain that boasts the best milkshakes in Albuquerque.

Be sure to catch the second serving of the Top 10 Classic American Diners in our next blog.

SIMS Superior Seating has been manufacturing high quality furniture to meet the diversified needs of the hospitality and food service industry since 1977, so we understand the needs of the family dining experience or the restaurant seating needs of a diner style establishment. If you are looking for a partner with deep experience in every facet of commercial seating manufacturing, call us today at 800-729-9178.

STARTING A QUAINT BISTRO ON A BUDGET? 5 RESTAURANT TOOLS YOU SHOULD PURCHASE

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gallery6.jpgYou’ve been passionate about cooking since you were a kid making memories with your parents in the kitchen. Now you’ve turned your passion into a reality by opening your dream bistro. There are many things that go into opening a restaurant, but we are going to discuss 5 kitchen tools you need to purchase from a restaurant supply store. These few items will make a huge difference between a “food joint” and delivering what you intended – a reflection of your passion turned into a unique and quaint culinary experience.

1. CHEF’S KNIVES

If you have a tight budget initially, there are many options to choose from that won’t set you back. Look for lightweight but sharp chef’s knives with plastic handles. Also invest in a knife sharpener to help prolong the life of the edges.

2. PLASTIC CUTTING BOARDS

Regardless if you already have a great butcher block, plastic boards in a variety of sizes are always good tools to have on hand for cutting, slicing and dicing.

3. MIXING BOWLS

You can find quality, sturdy metal or glass mixing bowls in the restaurant supply stores. You may want several sets on hand for mixing wet and dry ingredients. They are typically inexpensive, practically indestructible and can sometimes double as double boilers.

4. FRYING PANS

The ideal purchase would be All-Clad pans, however this isn’t always in the budget when first opening an eating establishment. Strong aluminum pans that can withstand high heat and high-stress cooking are a great second choice.

5. BAKING SHEETS

These pans aren’t just for baking cookies. Baking sheets or sheet pans are very versatile. Look for heavy-duty pans that won’t buckle or warp. Stock up on half-sheet pans and quarter-sheet pans for a variety of cooking applications such as toasting nuts and other prep projects.

All of these items can be found in your local restaurant supply store or online. Just take the time to do a little research and you can stock your bistro kitchen with these tools on a budget and still deliver great results to your customers.

Once you are ready to start your adventure, contact SIMS Superior Seating, a leading expert in the hospitality furniture industry since 1977. We can help you choose high quality furniture for your new establishment within your budget. Contact us today at 800-729-9178.